Thursday, March 25, 2010

Social media, Nestlé and the mistakes through the way

We all love social media tools, at least we do here at Unicatis. We use them, talk about them, and look for all that’s good in them. We even look for the best ways to leverage them. But sometime things happen that remind how important it is to be aware of the mistakes you can make while using social media.

When information can spread before you can finish coffee you have to be prepared in case that one “great idea” backfires. I had just finished my espresso, when I updated the 12 new tweets that flashed in front of me telling me I was missing out on the world.

And there it was, Nestlé, the company that practically raised me – sorry Kraft but I’m Brazilian, and they are our top of mind – going down because of a mistake in the use of social media. According to here’s what happened:

|| Greenpeace is attacking Nestlé for its “unsustainable palm oil” policy. No news there. They’ve even released a scathing attack ad about Kit Kat in recent days entitled “Need a break? So does the rainforest?” Meanwhile, perhaps in response, Nestlé’s Facebook admin issued a killjoy edict to its 90,000-plus fan base saying anybody showing their loyalty to the brand by using the logo will be, ominously, “deleted.” ||

As result, Nestlé’s Facebook page is covered with angry comments. People are starting to protest and getting others to “give Nestlé’s products a break” and not surprisingly Nestlé’s stocks are already going down and the company is in the verge of having immeasurable damage to its brand.

So when using social media tools to deepen your relationship with customers, remember sayings like “the costumer is always right”, “treat your costumers with respect” and “your costumers are your most important assets” haven’t gone old. And I dare to add one more “do not piss off the activists”.

                Flora Nunes

                Brazilian, loves chocolate, sustainability and studying about social media -- but is only now making friends with Facebook.

Sunday, November 29, 2009

Top 10 Reasons Businesses Should Blog

Top 10 reasons to blog professionally....
#10 - It's a Social Experiment - Businesses with time and money should contribute.
#9 - It's a great way to archive/index your email newsletters and press releases.
#8 - It's by far the greatest way to work in all those key words you been trying to jam into your web pages.
#7 - You might actually help someone before they become your customer.
#6 - Done correctly it's a great SEO (Search Engine Optimization) tool.
#5 - Draw customers to you by being helpful and informative - creating interest and desire in your product/service.
#4 - What better place to store all those great customer referrals and stories.
#3 - Name recognition.
#2 - Providing fresh and relevant content for clients and prospects is a great reason for them to revisit your site.
#1 - You can't afford not to.

Friday, October 23, 2009

Using LinkedIn to Find a Job

I've had several people ask me about the purpose of using LinkedIn. There are so many reasons to use LinkedIn. Here is just a bit of insight into who and how...
Who should use it?
As I see it: job seekers (both active and passive), recruiters, and anyone looking to network.
This covers nearly all business professionals. Aren't we all looking for that next big opportunity?

How do you use it?
First, sign up and complete your profile with accurate information
The more complete your profile the easier it will be for others to find you, plus when you initiate a conversation with someone, the first thing they will do is check your profile.

Second, find current contacts and other like-minded individuals. Upload your contact list:
Go to the Find People tab on the site. The search box will give you several options, zip code, industry, or job title are the most commonly searched.

Then, if your a job seeker: a) look at the job postings, b) search the discussions for people discussing positions in your field, c) look for individuals in your network (or extended network) that work for companies you'd like to apply to, d) ask for introductions from friends to people in your extended network that work in your field or industry.

If you are a passive job seeker: a)fill out your profile completely, b)you don't need to say your looking for a job, but make sure you don't say your not, c)continue to grow your network by adding everyone you know.

If you are a recruiter: a)subscribe and pay (so you can send emails to anyone qualified you find - even if they are out of your network), b)post positions, c)start discussion forums talking about the various positions/skills your looking for, d)search job seekers, e)build your network and ask for introductions to make it as large as possible, f)do advanced searches to find people with desired skill sets.

If networking is part of your job: a)upload your contact list, b)connect with everyone whose business card you possess, c)make lists and categorize your contacts, d)search your network for the types of customer contacts you desire and ask for introductions if they are out of your network, e)start discussions with relevant topics related to your customer.

We provide training for professionals on how to leverage LinkedIn and other social media tools. If you are interested in learning more contact our office at 847-767-7978.

Thursday, October 22, 2009

Facebook Profile Page, Fan Page, or Group

Facebook has 3 types of accounts: facebook page, profile and groups. Each option has its advantages and limitations. This comparison table shows the difference among the options based in 5 different categories:
Pick up the one that fits better your purpose and start your Facebook account!