Top 10 reasons to blog professionally....
#10 - It's a Social Experiment - Businesses with time and money should contribute.
#9 - It's a great way to archive/index your email newsletters and press releases.
#8 - It's by far the greatest way to work in all those key words you been trying to jam into your web pages.
#7 - You might actually help someone before they become your customer.
#6 - Done correctly it's a great SEO (Search Engine Optimization) tool.
#5 - Draw customers to you by being helpful and informative - creating interest and desire in your product/service.
#4 - What better place to store all those great customer referrals and stories.
#3 - Name recognition.
#2 - Providing fresh and relevant content for clients and prospects is a great reason for them to revisit your site.
#1 - You can't afford not to.